Freshmark is
proud to announce the launch of its newly designed website, www.freshmark.com.au, our latest tool to ensure that our members’ voices are amplified for
the prosperity of the fresh produce industry. The clean, modern
aesthetics of the website design represent how we uniquely position ourselves
as a company in the advocacy space. Our marketing team choose beautiful vibrant
colours and fluid lines to connect our website visitors to what makes our
industry so vibrant, its people.
The newly designed website is
one of several new initiatives that Freshmark has launched in the past few
months as part of our new strategic direction. But, more importantly, with the
burden of social distancing imposed upon all of us, Freshmark has been
proactively shifting our marketing strategies by using more digital tools to
remain relevant and connected to our members and industry stakeholders.
As we live in a dynamic and constantly evolving produce
industry, the site serves as an essential tool to communicate the breadth and
depth of our sector, better reflecting our values and new branding. The redesign
of our website will underscore the expansiveness of our products, services and
corporate responsibility. And, the updated
member locator will help guide Sydney Markets stakeholders to members’ stands
to purchase their best and freshest fruit, vegetable and flower varieties.
Visitors to the revamped site will notice an
updated layout and modern, fresh design that is streamlined,
user-friendly, with improved functionality. The intuitive
user interface makes it easier to search for information and navigate around
the site. In addition, the new website showcases all of Freshmark’s great
products and services, business partner information, membership directory and
news updates at the touch of a button. For ultimate convenience, the site is
also mobile compatible.
Freshmark will update the
website regularly to provide details on seasonal retail promotional campaigns
from ‘A better choice!’, the latest promotions of our business partners,
upcoming events, forums and news impacting our members. Freshmark will also use
our digital platforms, including social media (Facebook, Instagram, Twitter, and
LinkedIn) and e-newsletters, to drive traffic to our website and augment
opportunities to educate, advocate and increase brand awareness.
Freshmark’s new blog will also
aid as a resource to deliver relevant and helpful content to readers. Blog
posts are easily accessible on the website and shared via the brand’s e-newsletter
that people opt-in to receive bi-weekly. In addition, blogs have become an
effective remarketing tool to encourage website revisits and announce new
products and content to the growing list of Freshmark enthusiasts.
The Freshmark website looks and
feels new and operates using the most effective analytics tools to understand
better website visitors and what attracts them. Additionally, an updated member
locator will help guide visitors to our members. The insights from these robust
analytics will allow Freshmark to optimise content, targeting, and
communication for the most effective marketing across all platforms.
Our new website reflects who we are as a
company — a combination of continuous innovation, young spirit and vast
experience. Our members’ experience is our top priority, and we aim to be
responsive to all their advocacy and operational needs. That’s why, along with
top-quality products and services, we offer a basket of complementary services
that ensure seamless sourcing. With this new website, our members can enjoy a
convenient, intuitive, and comprehensive online experience.
