Helping independent retailers stand out, sell more, and stay strong in a competitive market. The ‘A Better Choice’ program is funded by Freshmark members, Sydney Markets and central market operators and state chambers around the country. We believe that a strong independent retailer network is essential to sustaining the central markets system for decades to come.
‘A Better Choice!’ is all about keeping independent greengrocers strong. With over 800 retailers involved across Australia, it’s a national effort to bring more customers through your doors.
Shoppers already trust independent retailers for better quality, more variety, and fresher produce—this program makes sure they keep coming back.
In NSW, Freshmark and Sydney Markets fund the program alongside participating retailers, ensuring local stores get the full benefits of national promotions, local activations, and industry support.
For just under $60 a week, ‘A Better Choice!’ membership gives independent retailers the marketing boost to drive sales and compete harder. From national promotions to in-store activations, we provide the tools, reach, and support to help your business stand out.
Award-winning promotions & media spend
Weekly emails, website, Facebook, Instagram & Store Locator
150k readership, delivered to you in-store every quarter
Julie Goodwin & Callum Hahn content, campaigns and merchandising
Major brands driving trial & sales
Branded materials & in-store support
Content creation for wider reach
Merchandising and regular store visits to roll out campaigns and promotions
Tailored activations for your store
A Better Choice has been great for business. The promotions and sampling bring in more customers, and the magazine helps keep them engaged. It’s a simple way to stand out and drive more foot traffic to your store.