With roots dating back to 1925, Freshmark – the trading name of the NSW Chamber of Fresh Produce Limited – has evolved to become a representative organisation that invests its resources towards advancing the operating environment of its members and the fresh produce industry.
Freshmark is devoted exclusively to the needs and interests of the fresh produce sector for New South Wales. We represent growers, wholesalers, retailers and their customers who operate from Sydney and Newcastle Markets, including greengrocers, exporters, providores, growers and service providers.
For nearly a century, Freshmark has championed the central market system and Australia’s third largest agricultural sector, horticulture.
Together with our interstate counterparts, we represent a farm gate value of $13.2 billion, support 72,000 employees, and span 12,000 businesses across every state and territory – covering fruit, vegetables, nuts, flowers, turf, and nursery products.
Based in Sydney Markets, Flemington, and collaborating with Central Market Operators and State Chambers nationwide, Freshmark focuses on all stages beyond the farm gate, ensuring a streamlined transfer of fresh produce to consumers.
As an advocacy body, we invest in strengthening market operations and profitability, with a special emphasis on wholesalers, retailers, exporters, providores, and service providers. We remain dedicated to helping the New South Wales fresh produce sector thrive amid constant industry change.
Located in every state and territory across Australia.
The industry employs more than 72,000 Australians.
The horticulture sector is the third largest in Australian agriculture.
The national industry represents a total farm gate value of $13.2 billion.
Switching to Freshmark LPG cut our fuel costs significantly – great service and easy access!
We rely on Freshmark’s 24/7 availability to keep our fleet running smoothly – no interruptions, just sharp pricing and reliable service.
Freshmark’s strength is our ability to learn and translate that learning into action quickly, allowing us to provide our members with the necessary products and services to give them a competitive advantage.
Each member of our Board brings a wealth of knowledge and experience, with a level of dedication and responsibility that extends beyond attending Board meetings. We bring a lot to the table and maintain an unwavering interest to achieve the Vision of Freshmark for the prosperity of the fresh produce industry.
Freshmark undertook a strategy refresh during 2024 to guide our operations through to 2027, with a focus on relevance,growth and generating value for our members.
As a cornerstone of the NSW agricultural economy, the independent fresh produce sector plays a vital role in supporting local communities and delivering high-quality produce. Freshmark proudly champions this dynamic industry, providing advocacy, innovative solutions, and opportunities that enhance the competitiveness, efficiency, and sustainability of our members.
The strategic refresh aims to strengthen Freshmark’s position as a trusted partner in the sector’s future. Through consultation with our members and Board, we identified key opportunities to amplify the value we provide, ensuring our efforts translate directly into tangible benefits for businesses across the supply chain.
The strategy focuses on two critical pillars: generating member and customer value and being the trusted voice for the NSW independent fresh produce industry. We are dedicated to expanding our reach, reducing costs, and launching innovative solutions that empower our members in a rapidly evolving market. By building strong partnerships, we will ensure collaboration and shared benefits that support the sustainability of the sector.