Over the past year, Freshmark has focused on refining its team capacity and capabilities to not only continue to support the day-to-day needs of members, but to upscale our ability to drive industry forward. The team is small but mighty, with an unwavering focus on delivering Freshmark’s strategic goals.
Chief Executive Officer
Freshmark is led by CEO Meegan George, who has been at the helm since 2021 and has delivered a significant strategic review and brought a strong focus on rigorous governance. Meegan is a transformative leader dedicated to a thriving and sustainable future for the fresh food sector.
She has over two decades’ experience at C-suite level and has spent more than a decade working with not-for-profit industry associations, advocating for their growth and sustainability, to benefit both members and their broader communities.
Meegan is an executive director of Fresh Markets Australia and the Sydney Markets Foundation, and non-executive director of Sydney Markets Limited. She also sits on a wide range of industry boards and committees.
Marketing Manager
Ben Hammond joined the team in July 2024 as Marketing Manager, with a background in business-to-business and consumer marketing, and extensive experience in growing membership organisations. He oversees the development and implementation of strategic marketing initiatives to build the relevance and impact of the Freshmark brand, as well as leading marketing efforts for Freshmark’s membership, products and services.
Business Development Specialist
Larisa Vesse, Business Development Specialist, joined Freshmark in August 2024 from the independent fresh produce sector. She brings experience from Sydney Markets’ wholesalers and her work with Fresh Markets Australia on the NSW implementation of their award winning ‘A Better Choice!’ consumer awareness and independent retailer promotion program.
Customer Service & Marketing Coordinator
The team is supported by Customer Service and Marketing Coordinator Lindi Shull, who has been with Freshmark for almost four years. Lindi works with the team to support the delivery of key initiatives such as FreshTest®, membership, marketing, and major events throughout the year.
Digital Marketing Specialist
Paddy Fox joined the marketing team as Digital Marketing Specialist in October on a six-month contract, to support the implementation of key marketing projects including a new customer relationship management system and redevelopment of the Freshmark website. These projects will underpin future campaign activity to be rolled out in 2025 that will drive growth for Freshmark in membership, products and services.
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