Country of Origin Label Crackdown
Consumers want quick and accurate information to help decide what food to buy and have become increasingly proactive in reporting retailers who are not labelling their food correctly. This includes ingredients of pre-prepared fresh fruit and vegetable salads and other products made from local and imported ingredients.
Food labels need to be clear, consistent and honest. It’s against the law for suppliers to mislead or lie about where their food comes from to consumers. The current legislation provides a maximum financial penalty under the Australian Consumer Law (ACL). Penalties for a breach of the ACL can reach as high as $10 million, or three times the value of the benefit received, or where the benefit cannot be calculated, 10 per cent of annual turnover in the preceding 12 months. Penalties against individuals under the ACL is $500,000 per breach.
Any company found in breach will also be placed on the NSW Food Authority’s Name and Shame register.
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