The Fresh For Kids Program
In the cut throat world of chasing the consumer dollar, fresh fruit and vegetables consumption can take a beating when takeaway food is the first option for many children and young adults when they have a few dollars to spend. Advertising campaigns to eat a banana or an apple or even a brussel sprout can have short term benefits, however these are expensive in what is a low margin game already where the consumer keeps a close eye on the price.
In winning over the consumer Sydney Markets Ltd have taken the longer term approach that healthy food education at an early age will produce long term benefits, and it seems to be working! The Fresh for Kids program is now associated with more than 3,000 schools and receives approximately 137,000 hits on its website per month. Early education trains children to make the healthy choice which influences their parents. The Fresh For Kids program has proven results in creating healthy eating adults, which is evidenced by growth in fresh produce consumption.