FRESHDATA

Helping central markets lead on transparency

Freshmark is supporting the national rollout of FreshData, a secure market reporting platform developed by Fresh Markets Australia. Designed to strengthen the role of central markets and support the supply chain with reliable, verified pricing insights, FreshData is a practical response to growing calls for pricing transparency.

FMA logo

Growers and other supply chain participants can subscribe to FreshData and access an industry backed solution that delivers instant access to current market prices for a wide range of crops across Australia.

Verified insights
Aggregates and de-identifies pricing data from across central markets to deliver trusted benchmarks and trends
Control and confidentiality
Traders choose which crops to report and their data is fully de-identified and aggregated

Data Visualisation
See price movements, compare market trends, and track key produce data with easy-to-read dashboards

Support smarter decisions and stronger transparency

Freshmark is focused on helping the sector prepare for growing regulatory expectations. With regulators and government bodies calling for better transparency in market pricing, FreshData gives traders the platform to demonstrate our industry is delivering what’s expected.

 

FreshData is a national platform from Fresh Markets Australia, designed to strengthen central markets and support traders with trusted pricing intelligence. 

Freshmark is working to support rollout across NSW and help all traders access the benefits.

FreshData is a practical, industry-led solution that gives traders control over their data, delivers appropriate pricing transparency, and demonstrates our leadership and responsiveness to issues that impact the whole industry.”

Meegan George, Freshmark CEO

Future of market price reporting

Verifiable market prices from trading floor activity across Australia

Improved transparency

Access trusted, independently verified pricing data to support industry-led transparency

Market prices

Access to market prices for a wide range of crops in central markets across Australia

Price trends

Comprehensive insights into market price trends over time

Data driven insights

Easy to read dashboads and charts that tell you waht you need at a glance

Watchlist

Customise your watchlist for instant access to your most important crop data

Notifications

Keep track of market price fluctuations and updates based on your preferences

Flexible subscriptions

Range of subscriptions from free to multi-user access with advanced analytics