NSW fresh produce prices remain steady despite bushfires

Sydney, 20 January 2020:  Freshmark,  announced that the mainstream news coverage of price hikes resulting from the bushfires is not reflective of what is currently happening in the market, with prices anticipated to remain steady for the foreseeable future.

To date, the fire crisis that is sweeping our country shows no signs of slowing down, and worse may be yet to come. There have been several growers in affected areas who have been severely impacted with a number of crops destroyed. However, fresh produce supply throughout the country has only been marginally affected, allowing fresh produce prices to remain relatively stable.

“What is unfolding across New South Wales is unprecedented,” said Freshmark CEO James Kellaway. “Our growers, who operate in a highly competitive market, are continually being subjected to market forces, such as cost increases in energy, labour, and water. In the face of such obstacles, they continue to do their best to provide consumers with fresh produce at reasonable prices every day. The same can be said for producers’ response to the bushfire crisis.

“Sydney Markets is able to draw upon produce from all over Australia, even though some growers are subject to the ravages of the bushfires, supply to Sydney Markets has not been significantly impacted. Produce will still be subject to seasonal fluctuations that impact pricing. However, we encourage all Australians to support our growers and bushfire affected regions by buying fruit and vegetables from your local independent greengrocer. It’s the best way you can help, and ensure the longevity of Australia’s fresh produce industry.”