Perfection Fresh Acquires Pacific Coast Product Marketing
Perfection Fresh (Perfection) has purchased leading banana business Pacific Coast Produce Marketing (PCPM) to excite Australian consumers with new banana offers. Chief executive of Perfection, Michael Simonetta, said the acquisition is an excellent fit with the company’s focus on driving innovation in fresh produce. By purchasing PCPM, Perfection has the opportunity to licence The Red Tip Ecoganic banana.
Ecoganic is the farming system that minimises the degradation and decline of reef and soil health caused by conventional growing practices in Far North Queensland. Rather than relying on chemicals (synthetic or organic), the Ecoganic method grows bananas slowly, carefully and sustainably. The acquisition of PCPM will allow Perfection to extend Ecoganic farming practices to other crops in its portfolio.