Spring Fresh Campaign Gains Momentum for Greengrocers
The Spring Fresh campaign continues throughout this season, encouraging consumers nationwide to eat healthy and support their local greengrocer. The campaign by ‘A better choice!’ promotes independent greengrocers as the premier option for sourcing fruit and vegetables, giving consumers better quality, freshness and service.
As part of the campaign, KIIS 1065 street team recently broadcasted live from Fruitezy Chatswood. Radio ads continue running on KIIS FM and WS FM, including a $1,000 daily giveaway promotion for local greengrocer customers.
Media presenter and author Yumi Stynes recently broadcasted an Instagram Live cooking demonstration featuring one of several Spring Fresh recipes available in-store or online.
With videos, recipes, and seasonal produce articles that are aimed to educate consumers of the significant benefits of shopping at their local greengrocer, the Spring Fresh campaign has so far reached over 2 million people and generated over 300,000 engagements on social media channels.
To find out more about ‘A better choice!’ national retail program, please contact Patrick Salas, Freshmark Marketing Manager on firstname.lastname@example.org, or 02 8292 0012.